Trades & Services

Financials that show which jobs actually make money.

Real job costing. Crew and truck profitability. Recurring vs. project revenue. We do accounting and fractional CFO for plumbing, HVAC, electrical, landscaping, cleaning, and other trades — the way trades books should be done.

§ 01Why trades are different

Job costing is the whole game.

If you can't tell which jobs make money and which lose it, you're flying blind. Most general bookkeepers can't do real job costing — so trades owners end up running their business off "the bank account looks okay this week," which is how growth quietly becomes a cash crisis.

01

True job-level P&L

Materials, labor (loaded with burden), subs, equipment — all coded to the job. You finally know which jobs, which crews, and which service lines actually make money.

02

Crew & truck profitability

Per-crew gross margin, billable hours utilization, and equipment cost per job. The data that tells you whether to add a crew, fire one, or buy another truck.

03

Recurring vs. project revenue

Service contracts, maintenance plans, recurring routes — tracked separately from one-off project revenue so you see the real recurring base of the business.

04

WIP & over/under billing

For project-heavy shops (HVAC install, electrical retrofit, landscaping installs) — proper work-in-progress accounting so revenue ties to job stage, not invoice date.

05

Equipment & fleet

Trucks, trailers, mowers, excavators — tracked by asset, with depreciation, maintenance, and proper allocation to jobs. We work with Section 179 and bonus depreciation alongside your tax CPA.

06

Multi-entity if you have it

OpCo + equipment-holding LLC, real estate sub, multiple service lines — we handle the entity sprawl that happens as a trades business matures.

§ 02Trades we serve

If you run trucks, we probably know your business.

Plumbing & HVAC

Service + install. Recurring maintenance contracts. Multi-truck operations.

Electrical

Residential service, commercial install, low-voltage. Project-billing complexity.

Landscaping & lawn care

Routes, seasonality, equipment cycles, snow removal cross-over.

Cleaning & janitorial

Recurring contract revenue, labor optimization, multi-site.

Roofing

Insurance work, project WIP, supplier relationships.

Pest control

Recurring routes, chemical inventory, multi-state if you've grown.

Painting

Crew profitability, bid accuracy, residential vs. commercial mix.

Other trades

If you run trucks and crews, the math is similar. Talk to us.

§ 03Where this gets strategic

The cash crunch that comes with growth.

Trades businesses growing fast almost always hit a cash wall. Materials get bought before customers pay. Payroll runs every two weeks regardless. New trucks need cash today and earn cash next quarter. We help you see it coming and plan around it — instead of finding out the hard way.

See our fractional CFO offering →

  • Cash forecast that anticipates seasonal dips
  • Hire / truck / location decisions modeled before you commit
  • Pricing analysis — are your bids actually winning the right work?
  • Service mix analysis — what's the highest-margin work you should chase?
  • Lender-ready financials and supporting schedules when you need to fund growth
§ FAQ Trades & Services-specific questions

What trades & services owners ask before signing.

How do I know if my contracting business is actually profitable?
Profitable on paper and profitable in your bank account are two different things. Your P&L might show a good number, but if you can't tell which jobs made money and which lost it, you don't actually know. Real profitability requires job costing: labor with burden, materials, sub costs, and equipment allocated to each job. We build that for you so you stop guessing. Most contractors find out within 60 days that one or two service lines are quietly bleeding them.
Why is cash flow always tight even when I'm busy?
Growth eats cash. You buy materials before the customer pays. Payroll runs every two weeks regardless of when receivables clear. New trucks need cash today and earn it next quarter. Busy looks good on revenue but feels like drowning on cash. The fix is forward-looking cash forecasting that shows you when cash gets tight 90 days out, so you can stage purchases, invoice faster, and stop waking up at 3 AM worried about payroll.
What is job costing and why do contractors need it?
Job costing is the process of tracking every dollar spent on a specific job, broken down by labor (with burden), materials, sub costs, and equipment. Contractors who don't do real job costing are running their business on the bank balance, which tells you almost nothing about where money is actually made or lost. Job costing answers which crews are most profitable, which service lines have the best margins, and which customers you should consider firing. It's the foundation every other financial decision rests on.
Should I hire a bookkeeper, an accountant, or a fractional CFO?
A bookkeeper records what already happened. An accountant files your tax return. A fractional CFO tells you what to do about the numbers before you make the decision. Most contractors have a bookkeeper and a tax CPA. Nobody in that setup is helping them think strategically about pricing, growth, hiring, or cash. That's the gap a fractional CFO fills. Under $500k in revenue, a bookkeeper is usually enough. Above that, the lack of CFO-level guidance starts costing you real money.
When does it make sense for a contractor to hire a fractional CFO?
When you cross $500k in gross revenue and you can't confidently answer questions like which jobs are profitable, what your cash position is next month, and whether hiring another crew is the right move. If those answers come from gut feel, you're ready. Most contractors wait too long, usually until they have a cash crisis or a missed tax bill. A fractional CFO is cheaper to add than it is to dig out of a problem they would have prevented.
What KPIs should every trades business track every month?
Five numbers cover most of it. (1) Gross margin by service line, so you see which work is actually making money. (2) Job profitability for any project over $10k, so big losers don't hide in the average. (3) Cash on hand and days of cash runway, so you know how long you can survive a slow month. (4) Accounts receivable aging, so you collect before it becomes a problem. (5) Labor utilization rate, so you know whether your crews are billable enough to justify their cost. Track these monthly. Make decisions from them.
How do you clean up a messy QuickBooks file for a contractor?
We start by mapping your chart of accounts to how a trades business actually operates, not the generic small business template QuickBooks ships with. Then we tag historical transactions to the right jobs, categorize expenses correctly, reconcile bank and credit card accounts that have been ignored, and rebuild your job costing structure from the ground up. Most cleanups take 30 to 60 days. Heavily mixed-up books with multiple entities or years of catch-up take longer. We tell you the timeline after we look at your file.
Do you work with general contractors or only subcontractor trades?
Both, with a preference for the work a GC subs out. We do our best work for electricians, plumbers, HVAC, roofers, landscapers, framers, and other crew-based trades. We also work with smaller general contractors doing custom builds and remodels. The financial mechanics are different (GCs deal with WIP, retainage, and multi-sub coordination) but our approach scales. If you're a true large-volume GC, talk to us about whether we're the right fit.
How long does it take to clean up our books?
30 to 60 days is typical from the start of onboarding. We give you a firm timeline after we look at your QuickBooks file in the discovery call. Heavier cleanups, like multiple entities, multiple years of catch-up, or transitioning off a different accounting system, can take longer. While we clean, you still get monthly reporting on whatever data is reliable, so you're not flying blind during the rebuild.
What's the difference between gross profit and net profit for a contractor?
Gross profit is revenue minus direct costs (labor, materials, subs, equipment used on the job). Net profit is what's left after gross profit minus overhead (office, admin, owner pay, insurance, marketing, debt service). For a contractor, gross margin in the 30 to 50 percent range is typical depending on trade and service mix. Net margin of 8 to 15 percent is healthy. If your gross margin looks fine but net is thin, your overhead is eating you. That's a problem to surface before it becomes a cash problem.

Ready to talk to people who actually know your industry?

30-minute call. No obligation. We'll tell you straight whether we can help — or who can.